Make it stand out

  • Client Proposal: Social Media Marketing Plan for The Gluten Free World
    Prepared by: Danielle Dodd

    Introduction

    This proposal outlines a strategic social media marketing plan for The Gluten Free World, focusing on enhancing brand visibility and engagement, with a special emphasis on the large cherry Bakewell tart – the brand's best-selling product. As your dedicated marketing assistant, I will work two hours per week at a rate of £20 per hour, using targeted content and engagement tactics to reach and expand your audience.

    Objective

    My goal is to elevate The Gluten Free World’s presence in the gluten-free market, connecting with consumers who prioritise allergen-friendly, safe baked goods. By highlighting the unique selling points of the large cherry Bakewell tart, we aim to position it as a must-have gluten-free treat, especially for wholesale buyers, while building brand loyalty and driving website traffic.

    Focus Product: Large Cherry Bakewell Tart

    The large cherry Bakewell tart is a standout product for The Gluten Free World and an ideal product to showcase for both direct consumers and wholesale clients. Our content will highlight its unique gluten-free appeal, homemade quality, and suitability for various customer segments. We will craft compelling visuals and descriptions to drive awareness and generate demand.

    Target Market

    The Gluten Free World primarily serves individuals with gluten sensitivities and those seeking healthier, allergen-free alternatives. Our target audience includes:

    • Individuals with gluten sensitivities or coeliac disease.

    • Families and health-conscious consumers looking for safe baked goods.

    • Potential wholesale clients interested in allergen-friendly products.

  • Proposed Social Media Strategy

    Platforms & Content Types:

    1. Facebook

      • Weekly Specials: Promote limited-time offers and highlight the large cherry Bakewell tart.

      • Behind-the-Scenes: Share moments from the bakery to build a personal connection with the audience.

      • Customer Testimonials: Highlight positive reviews and feedback.

      • Engagement in Local Groups: Increase visibility through active engagement.

    2. Instagram

      • High-Quality Visuals: Showcase appealing images of the large cherry Bakewell tart.

      • Reels & Stories: Share recipe snippets, “how it’s made” videos, and gluten-free lifestyle tips.

      • Consistent Branding: Use a cohesive visual style and branded hashtags to foster brand recognition.

    3. TikTok

      • Fun, Short Videos: Use TikTok to highlight the uniqueness of gluten-free baking and share relatable gluten-free lifestyle moments.

      • Influencer Collaborations: Partner with local influencers in the gluten-free community to expand reach.

    4. Website & Blog

      • Content Repurposing: Transform social media content into blogs to drive organic traffic.

      • Email Sign-Up: Encourage users to subscribe for updates, new products, and exclusive offers.

      Weekly Content Production Plan

      Each week, I will create approximately 3–5 social media posts within my two allocated hours, focusing on the following types of posts:

      • Basic Photo Posts: Product or lifestyle images with brief captions for immediate engagement.

      • Video/Reels/TikTok: Short clips of gluten-free recipes, product spotlights, or “how it’s made” content.

      • Stories: Quick updates, polls, and product shots for frequent interaction with followers.

      By using templates and a streamlined content calendar, we can maximise post output and maintain a consistent posting schedule.

      Content Sourcing

      To create engaging content, we will rely on the following methods:

      1. Content Kit: Request a set of high-quality product images, videos, and branding assets.

      2. Virtual Collaboration: Arrange virtual photoshoots or video calls to capture live content with the team.

      3. User-Generated Content: Engage with customers and influencers to encourage photo and video sharing, which we can repost with permission.

      4. Stock Photos and Graphics: Create informative, lifestyle-oriented posts when specific product images are unnecessary.

      In-Person Shoots: When feasible, travel to capture bakery content myself.

  • Expected Outcomes

    A consistent, engaging social media presence across Facebook, Instagram, and TikTok will boost brand visibility, foster loyalty, and drive website traffic. By leveraging visually appealing content and building a community focused on gluten-free living, we aim to enhance The Gluten Free World’s reputation as a trusted source for allergen-friendly products, ultimately increasing conversions and contributing to revenue growth.

    Fees & Time Commitment

    • Hours per Week: 2 hours

    • Hourly Rate: £20 per hour

    • Weekly Cost: £40

    Total monthly cost: approximately £160. T’s & C’s on separate documents.